Welcome to Supporting Sport 2008, a 16-country research programme on Sports and Sports Sponsorship from FDS International, in conjunction with the Iris International Research Network.
On this site, you’ll find an introduction to the research along with selected excerpts from the 2008 report.

A pdf copy of the full report can be obtained, free of charge, by emailing the Production team.

The full report includes coverage of:
- Mapping sports interests around the world
- Participation in sport
- Engagement with sport - spectating, viewing, reading and talking
- Attitudes to sport and sports sponsorship
- Companies associated with sports sponsorship
- Global sports heroes