FMCG

Understanding consumer behaviour…

FDS and sister company, ace fieldwork, work together and discretely on a range of FMCG and other consumer market projects aimed at delivering insight across a spectrum of client requirements. We use quantitative and qualitative techniques, including advanced Data Analytics, where appropriate, to understand relevant areas such as:

• buyer profiles;
• purchase frequency;
• brand loyalty;
• brand duplication;
• brand switching;
• new product launches;

Our acefieldwork team have extensive experience in running large-scale face-to-face projects involving hall tests, in-home and street interviewing, and product placement. Their team of nationally spread regional managers can also quickly plan and execute recruitment of respondents for a range of studies. Please contact acefieldwork Business Development Director, Shirley Featherstone for more information (shirley.featherstone@acefieldwork.co.uk)