Finance > Case Study

Mystery Shopping

FDS International undertook a major mystery shopping project among those applying for a mortgage or looking to open an instant savings account with Nationwide Building Society. Some 900 mystery shops were undertaken during a three-month assignment.

The FDS Data Intelligence Team also designed a relational database that enables clients to drill down through national, regional, local and individual branch level. This allowed managers to identify where they were performing well and where threw were key areas for improvement.