Marketing and Communications

Communication is a two-way process…

A complete service, from evaluating brand equity and helping to maximise brand value to product research, advertising concept testing, packaging and media evaluation.

We have particular skills in helping our clients optimise communication at the detailed level – improving impact and understanding through design and content in print (press ads, leaflets, direct mail, brochures, forms), telephone (call steering, IVR, call centre scripts) and on line (website usability testing, website transparency).

As media fragmentation increases we are also increasingly working with clients on examining multiple media approaches and solutions to delivering the right message, to the right audience, using their preferred communication channel.

“Everything else is a plus for us really: their knowledge of Yellow Pages and the Yell Group and working with us over the years and the thoughtfulness that they put into briefs and presentations. Immersing themselves in our issues and really understanding our problems and being able to add insight and value to each project ”

KAY OAKLEY,
YELL LTD