Our team

Shirley Featherstone

Shirley Featherstone, Business Development Director acefieldwork,has spent most of her 28-year research career in field operations. As well as providing the commercial leadership for the acefieldwork team, Shirley brings her hugely valuable expertise to supporting our Operations Unit face-to-face team in defining and executing project delivery. Shirley has many longstanding clients who benefit from her focussed, team-based approach – she is renowned for bringing clients solutions not problems.

Shirley’s fieldwork experience encompasses quantitative, qualitative, telephone, consumer, business-to-business and social research. She has a particular expertise in mystery shopping and was instrumental in developing the strong acefieldwork panel of mystery shop transactors for both consumer and B2B projects

Having led the acefieldwork team to MRQSA accreditation, Shirley was also instrumental in introducing CAPI techniques for the fieldforce with the introduction of laptops and high-speed links.

Following 17 years with Gordon Simmons Research, latterly as Associate Director in charge of the Field Department, Shirley joined acefieldwork as Field Director in 1997 from SIA where she set up and ran a telephone centre.

An active figure in the industry, Shirley is a former member of the Interviewer Quality Control Scheme (IQCS) Council of Management, the MRS Field Committee and MRS Training & Education Committees.

Contact Shirley for enquiries relating to your face-to-face fieldwork needs shirley.featherstone@acefieldwork.co.uk