Our team

Stephen Link

Stephen Link , Research Director, has acquired an enviable reputation in his 25 years in the research industry. He is sought after by those in the know, and is constantly adding to his group of satisfied clients. Stephen is a customer research specialist, and heads this team at FDS. He is also known for his qualitative skills and continues to run groups and conduct depth interviews personally.

Following top agency and blue-chip client-side experience with the Independent Broadcasting Authority and Mars Group Services, Stephen joined FDS in 1985 as a Consumer specialist and has built up extensive ad hoc and long term tracking experience. Stephen is also involved in social and local government research.

Stephen has particular sector expertise in transport, media, energy, telecoms, financial services and government. He has extensive experience in conducting projects including elements of mystery shopping, NPD, pricing, advertising, direct mail, employee attitude and customer satisfaction research.

An Oxford graduate with a BA (Hons) Philosophy, Politics and Economics, Stephen is a full member of the Market Research Society.

Contact Stephen for enquiries relating to your Customer Research needs stephen.link@fds.co.uk