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Business Research
FDS recognises the unique challenges which conducting research amongst businesses brings. Whilst our dedicated Business team have expertise in conducting research across multiple sectors, there is no ‘standard’ approach in the solutions they develop. Each project demands focus on unique market or industry characteristics and deployment of appropriate methodologies to reach survey respondents who may be spread from shop-floor to boardroom.
Business challenges which research by FDS has provided solutions for include:
- New product and service development;
- Advertising and Communication effectiveness;
- Competitor insight and benchmarking
- Employee satisfaction and performance monitoring;
- Customer services strategy development;
Working with experts in our Operations Unit, including our face-to-face fieldwork division, acefieldwork, the Business Research team deploys sound research expertise in the design, execution and analyses of your quantitative and qualitative research programme. Our Business Research team also works closely with our Marketing Analytics and Data Intelligence teams in providing the advanced analyses, sophisticated database management and real-time reporting which many business research projects demand.
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Business Research Team Contact:
Neil Aulton,
Research Director
E-mail
“It is crucial for the Carbon Trust to keep up to date with UK business’ attitudes towards climate change and plans they have in place to address the issue. The FDS report delivered excellent insight and complements existing tools we use to keep our finger of the pulse.”
Marcus Rand
Head of PR and Corporate Communications
Carbon Trust
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