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Consumer Research
Whatever your objectives in trying to understand the preferences, behaviours and attitudes of current, or prospective, customers our highly experienced Consumer team will have a solution for you. Projects delivered successfully by FDS have given valuable insight in support of:
- New product and service developments/launches;
- Identity and branding studies;
- Customer attraction and retention initiatives;
- Advertising and Communication campaigns;
- Customer services strategy development;
Working with experts in our Operations Unit, including our face-to-face fieldwork division, acefieldwork, the Consumer team deploys sound research expertise in the design, execution and analyses of your quantitative and qualitative research programme. Our Consumer research team also works closely with our Marketing Analytics and Data Intelligence teams in providing the advanced analyses, sophisticated database management and real-time reporting which many projects demand.
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Consumer Research Team Contact:
Stephen Link,
Research Director
E-mail
"BT is committed to understanding our customers and to ensure that we use this understanding to drive improvements. BT has had a long, successful relationship with FDS in delivering customer satisfaction.”
Alison Jones
Head of Research Strategy and Transformation
BT Customer Insight
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