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Customer Research > Case Study

Customer Research – Mystery Shopping
In 2006 FDS was commissioned for the third successive year, to carry out a Mystery Visitor Programme on behalf of the Public Engagement Group of the Natural History Museum.
Using different levels of mystery shopper the Programme is a key element in evaluating and monitoring the service delivery provided by the Museum, giving feedback which is used to enhance the overall visitor experience.
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“They’re very easygoing to work with it helps in our overall
relationship. They are in a sense a part of the team and that’s
good
”
Robert How
Natural History Museum
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