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Customer Research – Mystery Shopping

In 2006 FDS was commissioned for the third successive year, to carry out a Mystery Visitor Programme on behalf of the Public Engagement Group of the Natural History Museum.

Using different levels of mystery shopper the Programme is a key element in evaluating and monitoring the service delivery provided by the Museum, giving feedback which is used to enhance the overall visitor experience.



“They’re very easygoing to work with it helps in our overall relationship. They are in a sense a part of the team and that’s good ”

Robert How
Natural History Museum

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