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Customer Research > Case Study
Quantitative Research and Mystery Shopping
An Office of Fair Trading (OFT) report examining services provided by ticket agents was published in January 2005.
The report was informed by a quantitative research programme conducted by FDS which included a telephone survey of ticket purchasers and mystery shopping of agents and box offices.
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“They always seem very professional and they know our business really
well. I always find them really good to have involved in a project because
they know what’s going on ”
Kathy Seddon,
Yell Ltd
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