FDS ponders the “Future of Christmas” in a new study for Tigerprint

Tigerprint, a subsidiary of Hallmark Cards PLC, designs and produces greeting cards, gift wrappings and other personal expression products exclusively for Marks and Spencer.

FDS were asked, through engagement with consumers, to arrive at a view on how people’s habits and behaviours at Christmas have changed over time.

FDS led groups at various locations in the UK, both pre and post Christmas 2006, to gain a better understanding of the issues. Output from these sessions went into a targeted report which will be used to influence the finalisation of the M&S product range for Christmas 2007.

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