Munro Group Presents CompariSat® 2007

Tuesday 11th September saw the 4th annual presentation of results from the CompariSat® study carried out by Munro Global group, FDS International.

The event was hosted in London and attracted a number of clients, including representatives from Yell, The Natural History Museum, BT, British Gas and National Audit Office and the Office of Fair Trading.

The session, chaired by FDS Managing Director Charlotte Cornish, provided an informative overview of the CompariSat® product and highlights of the 2007 research results; it also included a presentation by Munro Group CEO, Richard Hepburn, based on his award-winning paper ‘Using Value Disciplines to Improve Research Effectiveness.’

The delegates took part in some group tasks based around the Value Disciplines model. This was met with great abandon and provoked some ‘robust’ discussion amongst the tables!

An overview of the 2007 CompariSat® results was presented by Will Ullstein, Research Manager at FDS. Waitrose achieved the highest overall customer satisfaction score, whilst there were four new entries into the CompariSat® top ten rankings. Yell achieved the distinction of having the highest proportion of customers giving top scores for overall satisfaction in the survey. Results also showed a general rise in the average mean scores to reach the top ten. This is indicative of the rise in customer satisfaction standards.

CompariSat® aims to help clients to benchmark the performance of their organisations against best practises within their own industry, and against market leaders in other UK industries.

For further information about CompariSat® and to find out how your company could be involved in the 2008 study, please contact Will Ullstein at will.ullstein@fds.co.uk