FDS to Test Communication Campaign

The next month will see the launch of a new communications campaign from At Home Services, part of Anchor. This is a new development delivering lifestyle advice, care and support to older people in Berkshire. The campaign is aimed at older residents of Berkshire informing them what services are on offer and they include technical, care and lifestyle services. The campaign is literature based, providing information and advice on how to access these new services. A website has also been set up and FDS will carry out qualitative research to test the new materials before launch.