Dressed for Success

12 countries took part in a study conducted in January 2009 by member countries of the IriS group, each offering a local perspective on the change of dress codes in the work place over the last 20 years.

For the UK market, there has been a significant change from a formal dress to a casual look. This is particularly prevalent among females where a more masculine, formal look in the '80's has now moved to casual, comfortable attire in the noughties. Reasons for this trend are numerous; ranging from employee demand for comfort and practicality, to chain stores promotion of new, affordable and more casual clothing.

In Japan, a change of dress code also has energy saving implications. A drive to reduce the energy spent on air conditioning during the summer months has led to a 'Cool Biz' initiative whereby employees are encouraged to dress down so they feel comfortable in higher temperatures.

There is also a consensus that it is becoming increasingly difficult for employers to enforce a formal dress code amongst their staff.

Charlotte Cornish, Managing Director, FDS, commented:

"Sometimes smartness is an indicator of subordination and insecurity, while shabbiness indicates the security of having valuable skills...Dress codes at work is certainly a complex game of appearances".

To view a presentation of the full results please click here.